The Croatian Competition Agency cleared the proposed concentration between the undertaking Studenac that is acquiring direct control over the undertaking Sonik in the groceries retail market particularly in the territory of Zadar and Lika-Senj County. In these regions the implementation of the concentration will result in overlapping of the activities of Studenac and Sonik given the fact that both parties to the concentration have their retail outlets in these regions. Concretely, Sonik has 88 retail outlets in the areas concerned.
The implementation of the concentration will bring Sudenac a market share of 10 % to 20 % in the territory of Zadar County. According to the total turnover in 2018 Studenac will take the third place on the list of rivals following Konzum and Tommy. Plodine will take the fourth place.
However, unlike their most significant rivals, Studenac and Sonik have smaller corner shops and supermarkets below 400 m2 and are regionally oriented. Therefore, it is no surprise that due to the similar profile of outlets Studenac considers the undertaking Bakmaz to be its biggest rival.
At the national level Studenac will keep the sixth place on the list of rivals and hold a market share of 5 % to 10 %.
By the implementation of the concentration a significant competitive constraint will be made by Studenac on the leading competitors both in the regions concerned and at the national level.