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CCA clears Spar / Billa merger
The Croatian Competition Agency (CCA) approved the concentration between the undertakings Spar AG (Austria) and Billa, Billa nekretnine and Minaco from Zagreb.
Spar AG will take over the entire business of Billa through its subsidiary Spar Hrvatska. Concretely, this means taking over of all Billa retail outlets and managing of the business activities of Billa nekretnine and Minaco.
The concentration will produce effects in the Croatian grocery retail market (food, beverages and sanitary products).
In the sense of the data from the CCA Retail Market Study for 2015 and the data submitted by the notifying party, the common market share of the participants to the concentration in the national market will be less than 10 per cent.
The acquisition of Billa retail outlets will spread the retail business of Spar to Bjelovar-Bilogora County, Požega-Slavonija County, Virovitica-Podravina County, Vukovar-Srijem County and Istria County. In the counties of Dubrovnik-Neretva, Krapina-Zagorje and Lika-Senj the concentration concerned will not produce any effects.
No reply to the request for information has been submitted to the CCA in this matter.
The Croatian groceries retail market is dynamic and there is a number of competitors with different market power. The CCA found that the implementation of this concentration will contribute to decreasing of the asymmetry of the retail market and further strengthening of competition.