Vision of the CCA is to establish and protect effective competition that promotes long-term economic growth and ensures maximum benefit for the consumers and at the same time encourages undertakings to foster innovation and efficiency both in the Croatian and the EU market.
At the same time the vision of the CCA is to establish, ensure and protect fair trading practices that safeguard the participants in the food supply chain.
Mission of the CCA is to eliminate the barriers to entry and thus create markets that work well for the consumers, undertakings and the economy as a whole. Effective competition drives the long-term productivity growth based on efficient allocation and use of limited resources, environmental protection, innovation and investment promoting these objectives. Besides the efforts of the CCA, effective competition includes all government authorities whose job is to create clear and predictable rules, skilled and well-equipped staff who enforce these rules and effective enforcement record.
On the other hand, the mission of the CCA includes detection, elimination and sanctioning of unfair trading practices in the business-to-business food supply chain as well as raising awareness of economic entities of the importance of fair trading by establishing a level playing field and balance in business transactions between all the participants in the food supply chain.
Enforcement objectives in the area of competition
- Elimination of barriers impeding competitive forces in the market and strengthening of competition culture
1.1. Enforcement of competition rules in the Croatian market and integration of the Croatian competition regime in the system of fair competition as an integral part of the EU internal market
1.2. Competition advocacy on the benefits that fair competition brings for the consumers and strengthening of competition culture
Enforcement objectives in the area of unfair trading practices in the business-to-business food supply chain
- Elimination of unfair trading practices in the business-to-business food supply chain (food and agri products) and strengthening compliance with the relevant rules
1.1. Enforcement of measures for the establishment of fair trading practices and imposing sanctions for infringements involving unfair trading practices
1.2. Awareness raising about significant imbalances in bargaining power between suppliers and buyers (retailers, buyers and processors) of agricultural and food products that are likely to lead to unfair trading practices when larger and more powerful trading partners (usually buyers) seek to impose certain practices or contractual arrangements which are to their advantage in relation to a sales transaction in the territory of the Republic of Croatia and the EU, and strengthening of cooperation with the relevant enforcement bodies in other EU Member States.